MUMBAI, India, Jan. 9 -- Intellectual Property India has published a patent application (202511114315 A) filed by Manipal University, Jaipur, Rajasthan, on Nov. 20, 2025, for 'a system and method for enhancing sustainable brand perception using ai-based chatbot applications.'
Inventor(s) include Dr Chivkula Anirvinna; Dr. Deepak Pokhriyal; and Dr. Jeyakrishnan V.
The application for the patent was published on Jan. 9, under issue no. 02/2026.
According to the abstract released by the Intellectual Property India: "The present invention relates to a system and method for enhancing sustainable brand perception using AI-based chatbot applications. The system comprises a mediating module that captures customer experience and a moderating module that adjusts the impact of chatbot usage frequency on the relationship between chatbot attributes and brand perception. Data-driven analysis, such as Partial Least Squares Structural Equation Modeling (PLS-SEM) and Importance Performance Map Analysis (IPMA), is used to identify the strategic factors enhancing sustainable brand perception. The invention enables brands to optimize AI chatbot interactions to improve user engagement, reinforce environmentally friendly values, and strengthen sustainable brand image."
Disclaimer: Curated by HT Syndication.
