MUMBAI, India, Oct. 24 -- Intellectual Property India has published a patent application (202424050208 A) filed by Gorky Dubey, Ujjain, Madhya Pradesh, on July 1, 2024, for 'a study of social marketing in madhya pradesh for environmental conservation (with special reference to climate change).'
Inventor(s) include Gorky Dubey; and D D Bedia.
The application for the patent was published on Oct. 24, under issue no. 43/2025.
According to the abstract released by the Intellectual Property India: "The Government of India has designed the National Environment Policy, 2006 as per the Article 48 of the Directive Principles of State Policy. The pressing need for environmental conservation and climate change mitigation has become increasingly evident over the recent decades. Governments worldwide are realizing the urgency of addressing these issues and are turning to social marketing as a powerful tool to promote sustainable behaviors among citizens. This research thesis explores the role of social marketing initiatives implemented by Government of Madhya Pradesh in the conservation of the environment and mitigation of climate change. Social marketing, with its focus on influencing behaviors for the greater good, offers a strategic approach for governments to engage citizens in sustainable practices. By understanding the principles of social marketing and leveraging them effectively, Government of Madhya Pradesh designs and implements campaigns that inspire individuals to adopt eco-friendly behaviors, such as reducing waste, conserving energy, and supporting renewable energy initiatives. Through an in-depth analysis of study of residents of Madhya Pradesh, this thesis examines the perception, impact and effectiveness of government-led social marketing campaigns. It provides insights and recommendations for the government, policymakers, practitioners, and researchers seeking to harness the power of social marketing for positive environmental change. Overall, this thesis underscores the importance and positive output of government-led social marketing in driving sustainable behaviors and emphasizes the need for continued efforts in promoting environmental conservation. It was observed that social marketing has a positive impact on the society and its implementation if effective for the mitigation of climate change. The first chapter introduces the terms and concepts related to environment, climate, climate change, social marketing and other relevant details about environment conservation. It also highlights the policies of Government of Madhya Pradesh that are selected for the research. The ten policies are explained in detail so that the reader has in- depth knowledge about the policies and the social marketing done by the government. The second chapter discusses the review of already present literature related to the domain. It highlights the gap in the literature and the selected topic of study. The rationale of the study and justification is also discussed in the same chapter. The third chapter describes in detail the research methodology applied in conducting the research. The main objectives of the research are summarized along with the research design, which includes the population size, the research area and procedure of data collection. A pilot study was conducted to capture the feasibility of the research, which is explained in this chapter. The fourth chapter describes in detail the statistical analysis undertaken for the study. It is divided in sections where perception, likeability, attraction, distraction and effectiveness of the social marketing campaigns by the Government of Madhya Pradesh is studied with the help of tests and explained through tables, graphs and pie charts. Chapter five presents the general discussion, results, detailed conclusion and suggestions to the stakeholders and society along with the scope of future study for researchers and policy makers."
Disclaimer: Curated by HT Syndication.
