MUMBAI, India, Sept. 12 -- Intellectual Property India has published a patent application (202421016951 A) filed by G. H. Raisoni College Of Engineering; and G. H. R. Labs And Research Centre, Nagpur, Maharashtra, on March 8, 2024, for 'a method for customer segmentation in e-commerce.'
Inventor(s) include Bhimarapu, Harshita; Bhelkar, Sakshi; Agarwal, Rahul; Dhule, Chetan; and Chavhan, Nekita.
The application for the patent was published on Sept. 12, under issue no. 37/2025.
According to the abstract released by the Intellectual Property India: "The present invention is related to a method for customer segmentation in E-commerce using K-means clustering in today's tech-driven market, effective Customer Relationship Management (CRM) is vital for business growth. This invention introduces a leveraging K-Means clustering to dissect vast customer datasets. By analyzing demographic, consumption, geographic, and psychographic attributes, categorizes customers into distinct segments, data input (101), empowering businesses to tailor strategies accordingly. The system's simplicity and efficiency make it suitable for large datasets, while its customizable nature allows adaptation to diverse business needs. Through exploratory data analytics, the invention uncovers intricate customer behavior patterns, product sales dynamics, and payment preferences. Comparative analysis demonstrates the superiority of K-Means clustering for accurate segmentation. offers scalable, accurate, and actionable insights visualizing (105), guiding businesses towards enhanced customer engagement and retention."
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